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Free Download Product Portfolio Management Essentials For Product Managers
Published: 3/2025
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 130.94 MB | Duration: 0h 43m
Master Product Portfolio Strategy, Prioritization, Resource Allocation & Lifecycle Management
What you'll learn
Discover the core principles that distinguish product portfolio management from single-product oversight.
Explore frameworks like the BCG Matrix, RICE, and MoSCoW to evaluate and prioritize multiple products effectively.
Master techniques for aligning strategic goals with resource allocation, including budget, time, and talent.
Evaluate market potential and product performance to identify both opportunities and risks across your portfolio.
Develop clear success metrics for measuring and optimizing overall portfolio health and return on investment.
Implement data-driven decision-making to continuously refine product offerings based on market feedback.
Manage product lifecycles from launch to retirement, including strategies to handle cannibalization and competition.
Build a sustainable portfolio management framework that adapts to evolving customer needs and market trends.
Requirements
A basic familiarity with product management and business analysis is helpful but not mandatory, and no specialized tools beyond standard office software are required-beginners with an open mind can fully participate and benefit from the hands-on exercises and case studies.
Description
If you're a product manager or aspiring product professional eager to confidently oversee multiple products and drive strategic growth, then this course is your gateway to success. Do you find yourself juggling competing priorities, unsure which products deserve the most resources, or struggling to articulate a clear vision for your portfolio? Product Portfolio Management Essentials for Product Managers will give you the proven strategies and frameworks you need to build, balance, and optimize your product portfolio-without the guesswork.In this comprehensive program, you'll get a high-level roadmap of the entire product portfolio lifecycle. From setting success metrics and prioritizing initiatives with real-world frameworks like the BCG Matrix, RICE, and MoSCoW, to managing product launches, retirements, and overall performance-this course offers you an end-to-end solution. You'll learn to leverage cross-functional collaboration, make data-driven decisions, and stay nimble in the face of shifting market trends.In this course, you will

Overview
Section 1: Introduction
Lecture 1 What is Product Portfolio Management and How It Differs from Product Management
Lecture 2 Benefits of adopting a Product Portfolio Perspective
Lecture 3 Key Concepts in Portfolio Management
Section 2: Lifecycle Management
Lecture 4 Product Life cycle: Introduction
Lecture 5 Product Life Cycle: Example
Lecture 6 Identifying Product Life Cycle Stage
Lecture 7 Product Life Cycle: Challenges
Lecture 8 Product Life Cycle: Key Takeaways
Experienced product managers who want to expand their strategic impact by overseeing multiple products.,Aspiring product professionals who want to gain foundational skills in managing product portfolios efficiently.,Startup founders who want to systematically allocate resources across various product initiatives.,Business analysts who want to explore advanced frameworks for assessing and prioritizing product opportunities.,Entrepreneurs who want to identify, mitigate, and capitalize on market shifts across their product lineup.
Homepage:
كود :
https://www.udemy.com/course/product-portfolio-management/
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