[جابر الطحطاوي]

In the United Arab Emirates (UAE), if a trademark is not renewed on time, there are several consequences that the trademark owner may face:

1. Loss of Protection: Failure to renew a trademark on time will result in the expiration of the trademark registration. This means that the trademark owner will lose the exclusive rights and legal protection associated with the trademark.
   
2. Trademark Availability: Once a trademark registration expires due to non-renewal, the trademark becomes available for others to register. This opens up the possibility of third parties registering the same or similar trademark, which can lead to conflicts and challenges for the original trademark owner.
   
3. Trademark Squatting: In some cases, individuals or entities may purposely monitor the expiration of trademarks with the intent to register them once they become available. This practice, known as trademark squatting, can lead to legal disputes and additional costs for the original trademark owner to regain control of their trademark.
   
4. Legal Challenges: If a trademark owner attempts to continue using an expired trademark, they may face legal challenges from third parties who have registered similar trademarks or from authorities enforcing trademark laws.
   
5. Reapplication Process: To regain protection for the trademark after it has expired, the trademark owner may need to go through the entire trademark registration process again, including conducting searches, filing a new application, and potentially dealing with oppositions.
   
6. Loss of Goodwill: Failing to renew a trademark on time can harm the reputation and goodwill associated with the brand. Customers may become confused or misled by other parties using a similar or identical trademark, leading to potential loss of business and trust.
   

To avoid these consequences, trademark owners in the UAE should keep track of their trademark renewal dates and ensure timely submission of renewal applications along with the required fees to maintain the protection of their trademarks. Working with intellectual property professionals or law firm in sharjah can help ensure that trademark renewal deadlines are met and that the brand's intellectual property rights are effectively preserved.